Strategy signed off.
Tools bought.
Nothing changed?
That gap has a name: the execution gap. And it has a monthly cost. I rebuild the workflow, train your people to own it, and leave you running without me.
✦ The Execution Gap
Sound familiar?
You've invested in AI tools but adoption stalled, and you're not sure if it's the tech or the team.
Your team still builds reports manually while your AI licences collect dust.
You've tried "digital transformation" but nothing has actually transformed.
Product launches keep slipping because workflows weren't redesigned for the tools you bought.
You have the strategy but can't get your people to change how they actually work.
Someone keeps a spreadsheet on the side because the official tool doesn't work for them.
The pattern under all of them: the tools were bought, the strategy was signed off, and nobody rebuilt the way work actually happens. That gap has a monthly cost, and you can usually put a dollar figure on it within a week. That's literally what I do first.
✦ How I Work
Diagnose. Build. Train. Embed.
Diagnose
I map where execution breaks down, and where AI can accelerate the fix vs. where it's a people problem first.
Build
AI-integrated workflows, dashboards and systems, built around how your team actually works, not how a vendor says they should.
Train
I build internal champions and AI confidence so your team can adapt as tools, markets and challenges evolve.
Embed
The routines and cadences that make the new way of working stick, long after I'm gone.
Capability, not dependency. If I've done my job, you don't need me after the six-week sprint. That's not a sales line. It's the business model.
✦ Case Studies
Receipts, not promises
Nepean Building & Infrastructure · 3 businesses
Three related businesses on disconnected spreadsheets. Designed the system around how teams actually worked and trained internal champions to own the rollout. From 3 licences to 45 seats. Organic growth, not mandated compliance.
Galintel (part of Nepean Building & Infrastructure)
Managers burned 4+ hours a month hand-building PowerPoint packs. Mapped the reporting workflow, built live dashboards and an auto-refresh pack. Prep cut to 1 hour; the GM now checks business health daily without chasing anyone.
Hilti Australia · SaaS launch
Launched an asset-management platform in a market that didn't know it had the problem. Paid ROI diagnostics instead of pitch decks; a 6-month adoption program instead of a handover email. $500K recurring in 18 months, 4% churn vs the category's 10%.
Also: −30% churn in 3 months at an e-bike subscription scale-up · $100K ARR on complex IoT deals · consumer insights across 21 markets for Nokia, Philips, L'Oréal.
✦ Services
Three ways to work with me
They're sequential on purpose. The small thing proves I'm worth the big thing.
Find the gap
Execution Gap Audit
One week. A 90-minute working session with your leads, then I review how work actually flows. You keep the Execution Gap Map, the AI Opportunity Scorecard and a 90-day plan, whatever you decide next. Credits 100% toward a sprint within 30 days.
$2,500 one week
Close it
AI Execution Sprint
Six weeks. One workflow rebuilt, one champion trained, routines that stick. Fixed price, fixed scope. The risk is mine, not yours. One client at a time. Never two.
From $13,500 six weeks · fixed price
Keep it closed
Embed Retainer
The first 90 days decide whether change sticks or slides back. Monthly cadence review, async access to me within 48 hours, quarterly roadmap refresh. Two client slots.
$2,250/month 3-month minimum
Not sure which one? That's what the fit call is for.
Book a 20-minute fit call✦ Start smaller
Not ready for a sprint?
Three smaller ways in. Each is a slice of the same method: Diagnose, Build, Train, Embed. Sized for a faster yes.
Half a day
Leadership Workshop
Your leadership team, half a day, one question: what's our AI plan? Built on the same maturity scorecard I use in full engagements. You leave with a one-page read on where you stand and what to do about it in the next 90 days.
$3,000 half day · credits toward an audit within 30 days
Six weeks
Team Training
Six weekly 90-minute sessions for up to 12 people, with a practice mission between each one, set on their actual reports, emails and workflows. Not exercises. The same cohort that runs inside my programs, bought on its own.
$7,500 six weeks · up to 12 people
One hour at a time
1:1 AI Coaching
For one leader or one professional who wants to get properly good at working with AI. Your tools, your real work, no slideware. Same offer whether your company pays or you do.
$350/session or four sessions for $1,200
See how it works →Small enough to say yes to. Big enough to show you how I work.
Book a 20-minute fit call✦ About
The hard 70% of transformation isn't technology
Twenty years across product, marketing and operations, from Paris to Sydney.
I've launched SaaS platforms, led IoT go-to-market, rebuilt CRMs, driven adoption across resistant organisations, and used AI as a practical force multiplier before most companies had an AI strategy.
I don't believe in transformation that lives in a slide deck. If it doesn't change how people work on a Monday morning, it hasn't landed. My job is to make it land, then make sure it stays.
Industries I've worked in
- Construction & Industrial
- Logistics & Transport
- Tech & IoT
- Telecom
- Automotive
- Sustainability
- Luxury & Beauty
✦ Insights
Field notes from the AI frontline
What I'm seeing at AI events, in real ops rooms, and in my own builds, written for operators, not hype feeds.
Read the latest →✦ Side project
Her AI Bits
AI for women, five minutes a day. No jargon, no hype. My project to spread AI confidence beyond the boardroom.
See the project →Put a number on the gap. Then close it.
Twenty minutes. You describe what's stalling; I tell you honestly whether I can help, and if I can't, who can.
Book a 20-minute fit call