Insights

Field notes from the AI frontline

I go to the events, test the tools, and sit in real ops rooms. Then I write up what actually matters for people who have to make this stuff work on a Monday morning. No hype, no jargon. Read one and you'll know if it's for you.

AI at Home

What happens when a mum isn't scared of technology?

Her 8-year-old typed his own prompt and built a laser-shooting robot game. Then the kids grabbed paper and pens and started sketching next-level robots. The AI didn't stop their creativity. It sparked it. Meanwhile Codex prints her weekly schedule every Monday at 6am, via a very old Epson printer.

Her starting point for every build: what annoys me? Can I fix it?

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Builders

Her dev team called her the day she went into hospital to have her baby

"We haven't delivered. There's no one else working. We're not giving your money back. Bye." Eight weeks later, Marie was back at her laptop. No developer, no CTO. Three months later: a working product, recurring paying clients, and an 80% PR pitch success rate against a 3.5% industry average.

AI feels like magic. And that's exactly the problem: when something feels magic, you stop asking how it works.

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Building with AI

Engineers estimated a year. One of them, with Claude, did it in 11 days

A full-year rebuild, done in 11 days by one engineer working with Claude. The advice from the same night: don't build for the current model, build for the next one. A professor with zero coding background shipped a learning tool. A native iOS dating app hit the App Store in 3 days. Spreadsheets in the 80s, the web in the 90s, the smartphone in the 2000s. 2026: the software builds itself.

Execution is cheap now. The idea and the taste are the hard part.

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Agents & Operations

Are you designing your agents, or just prompting them?

"Same input, same output. Every single time. That used to be the gold standard for engineers. In 2026? Same input, five different answers." What I took from a night with the teams actually shipping agents: one orchestrator was caught skipping its sub-agents and reporting "done". A confident lie. One added check moved reliability from 53% to 85%.

Prompt engineering is hope. Design your agents, and only use AI where reasoning is actually required.

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Physical AI

AI isn't coming to factories. It's already on Aussie conveyor belts.

Lasers and cameras scanning every railway sleeper for cracks, so nobody relies on tired eyes at the end of a shift. Chips the size of a fingernail running what used to need a server room. And a recycling line offering $100K to stand and sort materials, still unfilled. That's not a labour problem; that's an automation opportunity.

Same rule for hardware and software: put intelligence where the work happens.

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AI Economics

70–80% of your AI costs come from 10% of your users

If you're charging per seat for AI features, your best customers are your least profitable ones. What Michelin did when customers wouldn't pay more for better tyres (chips in the tyres, charge per kilometre) is the same move AI products need now. And the question we all skip in "solution mode": what expensive problem are we actually solving?

Understand willingness to pay BEFORE building. Per-seat pricing is dead for AI.

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Future Skills

Upskilling for 2030 doesn't mean becoming a prompt prodigy

Start with small, everyday experiments and log everything you try. Get close to change and be the first to adapt. Get your basics right first: solid processes, clean data, a real business challenge. Otherwise AI just helps you do bad work faster. And feed your imagination, because machines can't compete there.

It's honing what makes us human, not collecting prompt libraries.

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Building with AI

Ship it in beta and let customers choose

A night with GenAI founders, including a live vibe-code bake-off where two very experienced builders wrestled errors on stage and just kept iterating. Even Dovetail leans on rapid iteration, feedback loops and human-in-the-loop design. Building with AI is less "smooth magic" and more "Lego, duct tape, and resilience."

Beta first, panic later. Ship, test, ask for feedback. Customers shape the roadmap.

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AI & Society

It's normal to love AI and be scared of where it's heading

Sometimes after an AI podcast, all I want is to buy land in the middle of nowhere and grow my own veggies. And yet I'm completely fascinated by what this technology can bring to humanity. It's hard for humans to hold two opposite truths at once. But history says we can act together when it counts: the Montreal Protocol proved it.

Both feelings can coexist, and we still have a say in where this goes.

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New notes land on LinkedIn first

I write a couple of times a week: event debriefs, build notes, and the occasional strong opinion about dashboards.

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